TU Electric wanted to tell customers about its dedication to superior service by showing them the (prototype) first in a line of newly equipped service trucks. But while visiting the central headquarters to check out the truck, we were taken through the weather monitoring room where we discovered the amazing system that monitors every lightning strike in the country. Curious, we learned how TU Electric uses that information (and more familiar weather tracking technology) to plan ahead for the potential power outages caused by the multitude of electrical storms that hit Texas every year. That message hit home—and was warmly communicated by showing two little girls counting the seconds between flashes of lightning and peals of thunder.

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Concept & Copy

TU Electric