In order to attract casual fans, re-engage former players, and raise awareness of current gamers to the impending release of the 4th Edition of Dungeons & Dragons, we enlisted the aid of one of the game’s most unique and iconic monsters to remind viewers of the inherent fun of a game based solely on sitting around with friends and sparking your imagination.

Also, we thought it’d be fun to take a 15-foot-tall statue of a “crazy eye monster” all over the place.

Concept and script

Concept & Copy

Dungeons & Dragons