As the best-known and most-challenging TCG on the market, even curious gamers can be daunted by the (not wholly inaccurate) perception of Magic:the Gathering’s difficulty and hardcore nature of many of its players. By using the friendly antagonism and impish humor of a group of friends, we show that the game can be fun as well as challenging before directing viewers to—the online destination for new and casual gamers interested in learning about Magic.

Concept & Copy

Concept & Script

Magic: the Gathering