D&D Icons—Proxies Campaign

The Dungeons & Dragons Icons line of “miniatures” offered players the largest official D&D monsters ever produced. Knowing that a lot of D&D gamers have historically used any of a variety of objects in place of a more accurate representation of a hero or monster, this campaign introduced the stunningly detailed dragons in a series of 2-page “reveal” ads.

Concept & Copy

Concept & Copy

D&D Icons