'‘Basement Elf’' Ad

Description

Undaunted by the growing popularity of Massive Multiplayer Online Roleplaying Games (MMORPGs), Dungeons & Dragons stood its well-worn ground and threw down a gauntlet that a video game experience simply can’t pick up—the challenge of spending real time with actual friends.

This was the launch of one of the brand’s most resonant campaign taglines: “Get Together. Roll Some Dice. Have Fun.”