'‘Basement Elf’' Ad

Undaunted by the growing popularity of Massive Multiplayer Online Roleplaying Games (MMORPGs), Dungeons & Dragons stood its well-worn ground and threw down a gauntlet that a video game experience simply can’t pick up—the challenge of spending real time with actual friends.

This was the launch of one of the brand’s most resonant campaign taglines: “Get Together. Roll Some Dice. Have Fun.”

Featured on Adweek’s Blog on April 18, 2008 http://www.adweek.com/adfreak/if-you-have-nerd-out-do-it-friends-15997


Concept & Copy

Concept & Copy

Dungeons & Dragons