Gold’s Gym '‘Redefine Yourself’' Campaign

Gold’s Gym wanted to change its image from being a place filled with fanatical muscleheads to being one where Anyone can work out.

This Best of Show campaign was also Featured in Adweek’s “What’s New Portfolio” article (Jan 13, 1998), receiving a glowing review.

Concept & Copy

Concept & Copy

Gold’s Gym (Central New York)

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